Pilar de la Horadada is the southernmost town on the Costa Blanca, located in Alicante province near the border with Murcia. It offers a perfect mix of traditional Spanish charm, modern amenities, and easy access to beautiful beaches along the Mediterranean and the Mar Menor.

Overview & History

• Historically a watchtower site guarding against pirate attacks along the coast.
• Name comes from “pillar” (Pilar) and “the deep furrow” (Horadada) referring to the area’s terrain.
• Once part of Orihuela, it became an independent municipality in 1986.

Main Attractions

• Torre de la Horadada – coastal district with sandy beaches, marina, and seafront promenade.
• Playa de las Higuericas – one of the most popular family-friendly beaches.
• 5 km of coastline with Blue Flag beaches and clear waters.
• Historic parish church of Nuestra Señora del Pilar.

Outdoor & Nature

• Coastal cycling and walking routes connecting to Murcia’s beaches.
• Nearby Río Seco Natural Park for hiking through unique rock formations.
• Excellent location for water sports, sailing, and diving.

Markets & Local Cuisine

• Weekly market every Friday with fresh produce, clothing, and local goods.
• Known for rice dishes, fresh seafood, and local pastries like rollos de anís.
• Abundant citrus groves producing lemons and oranges.

Festivals & Culture

• Patron saint festivities in early October with parades, music, and fireworks.
• Summer events in Torre de la Horadada including open-air concerts and beach fiestas.

Getting There & Location

• About 35 minutes from Murcia-Corvera Airport and 50 minutes from Alicante-Elche Airport.
• Easy access via N-332 and AP-7 motorway.

Travel Tips

• Perfect base for exploring both Costa Blanca and Costa Cálida.
• Car recommended to visit nearby towns like San Pedro del Pinatar and Orihuela Costa.

Final Thoughts

Pilar de la Horadada combines coastal beauty, a welcoming community, and a strategic location, making it an ideal spot for relaxed living or a sunny holiday escape.