Villajoyosa, also known as La Vila Joiosa ("The Joyful Town"), is located around 40 km south of Alicante on Spain’s Costa Blanca. Celebrated for its brightly painted fishermen’s houses, chocolate heritage, and laid-back vibe, it was voted Europe’s best hidden gem in 2024.

Overview & History

• Originally a fishing village with roots in Greek and Roman settlements.
• Fortified in the 16th century by King Philip II to defend against pirates.

Main Attractions

1. Colorful houses in the old town – painted so fishermen could spot them from the sea.

2. Church of La Asunción – fortified Gothic-Renaissance church integrated into city walls.

3. Valor Chocolate Museum – guided tours and tastings with a 19th-century heritage.

4. Vilamuseu & Bou Ferrer – archaeological museum and Roman shipwreck discoveries.

5. Torre de Sant Josep – a 2nd-century Roman funerary tower.

Beaches & Leisure

• Over 12 km of coastline with five Blue Flag beaches: Centro, Torres, Paradís, Bol Nou, and naturist-friendly Racó de Conill.
• Activities include snorkeling, paddleboarding, sailing, diving, and hiking.

Markets & Shopping

• Mercat de la Vila – fresh fish, produce, and local delicacies.
• Thursday market with crafts, local foods, and handmade goods.

Festivals & Culture

• Moros y Cristianos (25–31 July) – theatrical re-enactments of pirate invasions and battles.

Location & Transport

• Easily reached by tram (Line 1 from Benidorm), bus, or car via the AP-7/N-340.

Travel Tips

• Best time to visit: spring, late summer, and the July festival season.
• Atmosphere: colorful, authentic, and chocolate-loving.
• Affordability: more budget-friendly than nearby resort towns.

Final Thoughts

Villajoyosa offers an authentic taste of coastal Spain – full of color, character, and calm. Ideal for those seeking a more genuine and peaceful escape on the Costa Blanca.